What BrowserStack really sells is a device and browser lab you never have to rack, so the honest first question is which of those combinations your releases actually depend on. Pull the numbers from CI: how many browser and device pairs run today, your real peak parallelism, which tests reach into private environments, and which artifacts people open when a run fails. That inventory decides where browsers should live - on build agents, on a central grid, or on dedicated device hosts - and it usually shrinks the matrix, since a lot of hosted coverage is habit rather than requirement.
Match the framework to what you run, not to a logo. Playwright drives Chromium, Firefox, and WebKit from a single API and downloads those engines on demand, so one suite exercises the engines behind Chrome, Edge, Safari, and Firefox on your own runners. Selenium speaks the W3C WebDriver standard and pairs with Selenium Grid when you want a distributed, self-hosted grid across many machines. Cypress is the tightest fit for JavaScript teams doing end-to-end and component testing in the browser. What none of them is, is a real-device farm: physical phones and tablets still mean buying and maintaining hardware, or accepting emulators for fast feedback.
The migration itself is mostly a protocol swap plus new plumbing. WebDriver-based tests often survive once you repoint the remote endpoint, credentials, and capability names, then re-check timeouts and where artifacts land. BrowserStack Local becomes your own network design: run workers inside the private network or open a controlled tunnel to the app, and treat it as a security decision. Session videos, screenshots, and logs need their own storage path and retention rules, and old visual baselines rarely survive the change in fonts and rendering, so plan to reshoot them once the setup is stable.