Open Source SMS Marketing Software
SMS marketing has a hard floor that email never does - every message is a real charge through a carrier gateway, so the platform is just logic wrapped around someone else's pipe. Paying a markup on top of that pipe buys you little. The open source options here own the campaign scheduling and contact management while letting you connect whatever SMS provider is cheapest, so you only pay for the carrier, not the middleman.

Dittofeed
Open-source customer engagement for broadcasts and automated journeys across email, SMS, push, WhatsApp, and Slack

Laudspeaker
Open source customer engagement and onboarding platform for event-triggered email, SMS, push, and webhooks

playSMS
Web-based SMS management software for gateways, bulk messaging, inbox forwarding, and SMS automation

ICTDialer
Open-source multi-user auto dialer for voice broadcasting, fax broadcasting, and SIP-based telephony